EASTER EGG SELL-IN • TESCO

Alongside our work on the very successful Tesco Hot Cross Bun Cafe, we were also generating product buzz in the media around the gigantic range of Easter treats at Tesco this year.

With over 500 pieces of coverage achieved, we sparked conversation around the Tesco exclusive eggs from big brands, the innovative flavours of Tesco Finest Hot Cross Buns, and the brand new Wicked Kitchen and Free From Easter chocolate.

With press office highlights including 48 pieces of national coverage, and three separate appearances of the Tesco Easter range on morning TV, the team was truly able to put their feet up last Sunday.