0.0STERIA • PERONI

Last week Peroni Nastro Azzurro launched its brand new 0.0% offering - Peroni Nastro Azzurro 0.0%. Not sure about zero alcohol beer? Fear not, it has the same authentic Italian flavours of the signature drink, ready to sip safe in the knowledge that tomorrow morning will be hangover-free.

In celebration of the launch, we’ve partnered with renowned Italian chef Francesco Mazzei, to open 0.0steria Peroni on 19th April. Francesco has designed a five-course menu around the concept of zero for 0.0steria Peroni, which will pop-up his Islington eatery, Radici for just 24-hours.

To give media their first sip of Peroni Nastro Azzurro 0.0%, and a sneak peak at the exclusive five-course 0.0steria Peroni menu, we invited select journalists to a preview dinner this week. With attendees from The Guardian, Metro and The Upcoming, both the beer and the menu received high praise from all.

The event generated 48 pieces of coverage with an estimated reach of 6.8 million, with 90 attendees to the consumer event and 800 organic engagements of the social coverage.