APRIL FOOLS DAY • WALKERS AND TRAVELODGE

Walkers delivered a fool so good, theres now a nationwide NEED for this epic innovation.
Measuring in at a perfect 11cm in height, the new crisp sandwich companion launched for lovers of the crisp sandwich - but not really. Crushing news right?
The work generated 64 pieces of coverage, with 143.8m earned reach, +117,000 total organic likes on social media, and +60,000 total comments and shares (including from unpaid macro influencers and celebrities with +25m followers).

We also created a 'streetwear' range for Travelodge - entitled T&L, the scarf, hat and t-shirt are all based on the brands iconic bed runner. With 100% positive sentiment on social, it's safe to say that there's a gap in the market...