LOOP PARTNERSHIP • BURGER KING

Burger King UK kicked off an exciting new pilot in partnership with Loop, the global reuse platform. The trial now means Burger King is the first Quick Service Restaurant to launch re-usable packaging for both the burger and sides with the first ever ‘clamshell’ container.

The trial is part of the Burger King target to reduce reliance on single-use packaging and eliminate the use of single-use plastics by 2025.

Securing a whopping 75 pieces of coverage with a mega reach of around 96,650,000, it has been a very successful week of outreach for our BK team! This includes standalone features in the Daily Mail, Mail Online and Sun Online, not to mention Steve Wright announcing the news on BBC Radio 2!