#MYSEXMYWAY AT LONDON PRIDE • DUREX

We partnered with Durex to help them deliver a London Pride influencer-led social media campaign to promote Durex’s #MySexMyWay inclusive sex ed guide created for queer people, by queer people.

We shortlisted and selected relevant influencers who represented the full spectrum of the LGBTQ community to be the face of the campaign. The influencers then posted about both their experience of lacking inclusive sex education at school, and Durex’s sex ed guide to combat this, on their social media channels the day before Pride.

The campaign then culminated with the influencers riding Durex’s first ever float at London Pride. And not just any old float. A giant banana, complete with fitted condom, large scale lube and a giant box of condoms.

Influencers posted stories from the day, as well as one more post-pride reflection video on social media. The influencer assets have amassed 91.2K organic views, with 6.3K organic interactions across all on-feed Instagram reels, stories and TikTok videos.