BAKE HOLIDAY • GINSTERS

We’re going on a Bake Holiday!

With over a third of Brits having to cut down on holidays and travel due to the ongoing cost-of-living crisis, we worked with Ginsters to offer a weekend away to 15 lucky winners - for the price of a Bake (just £1.50!).

With a range of flavours inspired by global destinations, like we worked with a location scout to identify the UK places which best-resemble famous holiday destinations. Take Portmeirion, a quaint Welsh town which is the spitting image of the Italian Riveria. 

For social, we raised awareness for the campaign organic tease and launch assets, and a dark campaign with 5X assets designed to drive to drive both product awareness and link-clicks through to the site. This generated over 6,000 organic impressions, an engagement rate of over 10% on Instagram, and paid support to generate over 7 million additional impressions.

As the campaign was integrated with our PR team, we sold in the news about being able to pick up a holiday for £1.50, quickly being picked up by the likes of The Sun.