BRAILLE VALENTINE’S CARDS • TESCO

As Valentine’s Day approaches, we’re working with Tesco to help the nation celebrate, no matter how they’re spending it.

This year, Tesco has become the first major UK supermarket to sell a range of braille Valentine’s cards, in an inclusive bid to help all shoppers treat someone special in their lives. The cards, produced in collaboration with the Royal National Institute of Blind People, have varied sensory features in addition to the braille, providing an affordable and accessible option for Valentine’s Day.

As well as gifting, we're talking about all things food and drink. This year, people can celebrate in style from the comfort of their own home, with the limited edition Valentine's Meal for Two for just £15 - with over 76,000 combinations available, there's something for everyone!

So far, we've secured coverage for the deal in the likes of The Independent, The Sun, The Mirror and You Magazine, with 100% including a least one key campaign message!