WARM HUBS • QUAKER

We drove awareness of Quaker donating one million free breakfasts through Magic Breakfast and Fareshare. We extended the brand’s charity partnerships by supporting 45 ‘warm hubs’ across the UK through Groundwork. Then worked with comedian Jason Manford and the Quaker social agency to create still and video content at Jason’s local warm hub in Stockport, hearing first hand from locals about the impact free, warm spaces were having during the cost of living squeeze. The story generated widespread national coverage and content achieved record levels of engagement for the brand.