STORE CUPBOARD ESSENTIALS • TESCO

We worked with Jamie Oliver to share a guide to his store cupboard essentials, which make more meals for less, and revealed how people can create a week’s worth of dinners from as little as 40p per portion – taking advantage of the Tesco Power of Three.​

The guide came in response to research from Tesco which suggested the nation was using their store cupboards more than ever in a bid to keep costs low during the cost-of-living squeeze.​

Jamie’s guide was hosted on Tesco Real Food, while a news video highlighting three hero recipes, two still assets and an editorial op-ed were distributed to press to form a strong media package. An infographic was also created but not approved.​

16 individual pieces of coverage were generated for the story, including a double page spread in Metro, featuring all seven of Jamie’s recipes with QR code links to Tesco Real Food.