‘MIND DRIVE’ • MONEYSUPERMARKET

Written By Chelsie Tang

We successfully delivered the goal of getting MoneySuperMarket to a top three organic search ranking for the term ‘car insurance’.

Our insight was that if you drive mindfully you are less likely to have an accident and can get cheaper car insurance. To bring this to life we created Mind Drive - the first UK car to be controlled via the mind (via EEG headsets).

We used brainbox Carol Vorderman to test drive the car and to deliver coverage in high ranking editorial sites.

We achieved 15 high domain authority editorial links, which delivered a top three organic search ranking, peaking at number one.​

Chelsie Tang
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