‘VALENTINE’S DAY WITH DUREX’ • DUREX

Best known for its condoms, Durex set out to spark conversations and turn up the heat ahead of Valentine’s Day with the launch of its new sex toy range. The goal? Get people talking about pleasure in the bedroom - without the usual taboos.

Enter the Real Sex Schedule - a cheeky deep dive into when, where, and how people are getting it on. To take things up a notch, we created exclusive getaways designed to bring kinks to new heights. Think steamy rural escapes to Wank Mountain in Germany and Cockermouth in the UK all paired with a curated selection of toys to enhance the experience, after research showed that 20% of the nation enjoy getting frisky in the great outdoors.

The buzz didn’t stop there. The campaign got people really talking—making its way onto ITV’s This Morning, with presenters hilariously interacting with the toys. The comedy gold even landed on Gogglebox and went viral across meme pages like @thearchbishopofbanterbury, which has over 4 million followers.

Our Wank Mountain campaign delivered 311m earned media views alongside a social reach of 82k. ​