JUBILEE CLUBCARDS • TESCO
To celebrate the Queen’s 70th year on the throne, Tesco is giving away £700 to 70 community heroes who have been ‘royally good’. These limited-edition Jubilee Clubcards will be gifted to 70 crowned winners, who have been nominated by friends and family. First up was 19-year-old Sebbie Hall, who had his Clubcard delivered by a specially appointed Tesco ‘delivery corgi’ for all his hard work, fundraising over £40,000 for charities that support young people with disabilities and learning needs.
The team generated some stellar coverage, with the story appearing in over 250 pieces including Mail Online, The Independent and Evening Standard, where Iggy Pup the royal delivery corgi even made an appearance as one of the Pictures of the Day!
