CHEESY BACON LOVER RETURN • BURGER KING

We helped Burger King ® UK celebrate the return of its Cheesy Bacon Lover range – but on one condition: say it or lose it.

The mouth-watering range went off menu's last year as the chain revealed guests were ‘too embarrassed’ to say ‘Lover’ when they order.

To encourage burger lovers to say and order the Cheesy Bacon Lover range and keep it on menu, Burger King® UK is offering a tasty buy-one-get-one-free offer, with either the flame-grilled Cheesy Bacon (Beef) Single or tender Cheesy Bacon Chicken Single up for grabs, for a limited time only.

The team have already generated over 76 pieces of coverage, including high-flyers like The Mirror, and are well under-way to smashing all KPIs.

In the name of love, the nation's cheese cravings have hereby been satisfied.