WE GAVE AWAY 10,000 MULTIPACKS OF WALKERS SMOKIN’ BBQ SAUCE CRISPS TO KEEP BARBECUE DREAMS ALIVE - RAIN OR SHINE

To mark the launch of the new Walkers Smokin’ BBQ Sauce flavour crisps, we tapped into the nation’s love of a Bank Holiday barbie – and the fact that whether or not it will get rained off is a cultural tentpole in the UK.

As the weekend approached, we announced that we’d be giving away 10,000 multipacks of the newly launched BBQ flavour if a spot of drizzle was recorded – keeping barbecue dreams alive.

The combined launch and giveaway achieved 84 pieces of coverage with a 1 billion OTS and was featured in several standalone articles across Mail Online, The Sun, The Daily Mirror, and Metro. The news drove cultural conversation, with nearly 1,000 shares on social media and over 6.3 million earned coverage views.