WE LAUNCHED WALKERS’ SANDWICH-INSPIRED CRISPS TO THE NATION

We launched Walkers’ sandwich-inspired crisps to the nation in partnership with fellow British lunchtime icon Heinz, via a hard-working press office sell-in and customised media mailers.

The two brands joined forces to create three new flavours to level up Brits' lunchtimes, including a succulent roast chicken and Heinz Mayo flavour, a sausage sarnie and Heinz Ketchup flavour combo, and a cheese and Heinz Beanz flavour toastie.

With 185 pieces of coverage achieved, hitting an OTS of over 1 billion, we sparked conversation around the unique partnership and innovative flavours. There were 16 national hits for the NPD and a tasty 4.4 million estimated coverage views across the campaign, with nearly 700 shares of earned coverage across social media.