Building a global platform with local soul.
Making flavour fearless wherever you are
We tapped into a simple truth: people love bold flavour, but on-the-go eating demands convenience - making mess- free heat a natural cultural fit.
We turned a product launch into a social-first collab, using reactive formats and relatable, in-the-wild content to make everyday eating behaviours talkable.
Social built intrigue through teaser content and cross- brand interaction, before PR launched the product with an insight-led story - with both channels aligned around one role for the Pocket: the convenient, mess-free way to enjoy bold flavour anywhere.
A phased rollout - social tease, PR & social launch, then ; of-the-moment reactive sustain - built intrigue, delivered impact and kept the product relevant beyond launch.
