Building a global platform with local soul.
Putting Snackisfaction centre stage with Jordan & Perri
We tapped into the nation’s love of snacking and the rise of “snack culture” - using vox pops and real reactions to explore how Brits feel about their everyday food choices and what delivers true “snackisfaction".
We partnered with Jordan Banjo and Perri Kiely to bring the product to life through street-style vox pops, capturing real reactions and turning product trial into entertaining, social-native content.
PR and social worked together to amplify one clear idea - using talent-led content to drive both coverage and engagement, supported by research into snacking habits and a steady stream of BTS and trend-led content to keep momentum going.
We turned product trial into entertainment - using Jordan & Perri to capture real, unscripted reactions, then sustaining momentum with social-first formats that kept Pockets part of the snacking conversation.
