Building a global platform with local soul.
Fuelling brand awareness for Olympians' favourite porridge brand.
The same porridge in your kitchen cupboard is also the porridge of choice at the highest level of sport. The Team GB partnership stirred that truth into the wider cultural moment around sport, performance and nutrition, landing the story just as the nation's eyes turned to Team GB ahead of the Winter Games.
Anyone can announce a partnership. We went looking for the stories with genuine flavour, from Aimee Fuller's nan delivering Quaker to her while she competed in Russia, to pupils sharing breakfast with Olympians in their own schools.
Working alongside Team GB, we broke the news of the partnership and landed brand initiatives across national news, consumer lifestyle, sport and trade media. Schools led engagement, athletes inspired, and earned coverage carried the story nationwide.
We shaped the story from launch day so it could grow with every interview. Athletes shared their own journeys in their own words, connecting elite ambition to the everyday breakfast bowl.
