Building a global platform with local soul.
Boosting mood, data and everyday moments
We transformed a data boost launch into a cultural moment, using research to tap into the nation’s desire for a mood boost but many feeling like they can’t justify the cost.
The Booost Bar transformed everyday wellness into something tangible and accessible, offering free mood-boosting experiences including massage chairs to oxygen masks. It turned aspirational self-care into a standout, shareable experience.
PR and social worked together, from teaser content and research to live activation and creator amplification, delivering one cohesive data-ready message.
The campaign highlighted a nation craving self-care, then brought that to the public in real life - turning an emotional need into a tangible, feel-good experience.
