Building a global platform with local soul.
Celebrating value with unforgettable impact
We tapped into conversations around generosity, using research to spotlight a national shortfall. By surprising Sheffield with bold acts of giving, giffgaff positioned itself as a brand leading with generosity.
A pink horse-drawn carriage, surprise giveaways and David Potts’ larger-than-life energy brought “ridiculous generosity” to life in a bold, playful way that cut through typical telecoms messaging.
Research, PR, social and experiential worked together to amplify one idea. From media storytelling to on-the-ground activation and competition, every touchpoint reinforced giffgaff’s generous offering.
The campaign moved from insight to action – identifying the UK’s least generous city, then showing up to change perceptions through real, visible acts of generosity.
