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A reverse supermarket where people donated baskets of food
Food banks were under increasing pressure, and FareShare and the Trussel Trust were expected to need to provide support for more than 1.2m people over Christmas.
We launched the Give Back Express next to London’s busiest shopping street on Black Friday to encourage people to put their money to a good cause in place of purchasing items they may not need.
The pop-up acted as the official launch of Tesco’s in-store Winter Food Collection. As well as acting as a place to donate on the day, all messaging encouraged people to donate in-store.
Spokespeople from FareShare and the Trussel Trust delivered hard hitting messaging and overall the campaign showed that Tesco was helping the nation.
