Building a global platform with local soul.
Influencer, David Temps, becomes a Ginsters chef for the day
The right influencer with the right content delivered community growth
Famed for his time on Made in Chelsea, Temps later became equally well known for his passion for healthy food and fitness, which, of course, are hugely relevant topics for Gen Z and Millennials.
Rather than standard influencer content showing them simply talk about and consume a product, we brought David into the Ginsters’ kitchen to make sausage rolls and banter with the head chef.
The content aligned with the ‘real food’ and provenance messaging that was being delivered throughout the year in all channels.
By getting Temps to create his own sausage rolls and pasties the content was able to show the real food ingredients in a fun, engaging way.
