Building a global platform with local soul.
We Showed That Patchy Beginnings Can Save Lives
We tackled common barriers to participation, highlighting that anyone’s moustache – from patchy to bushy – can make a difference
A diverse, star-studded cast and creative photoshoot celebrated all stages of mo growth, turning an overlooked insight into a bold campaign
Celebrity casting, photoshoot and broadcast interviews created one seamless campaign, ensuring every touchpoint drove sign-ups
The campaign turned Movember’s mission into a relatable story, inspiring the nation to fundraise regardless of facial hair ability
