From ground to greatness
How We Took Walkers’ Quality To New Heights
We tapped into British pride in locally grown, sustainably farmed ingredients to reinforce Walkers’ superior quality
We invented ‘cropvertising’, transforming a 73,532 sq. ft. potato field into a giant billboard, bigger than the world’s largest, visible even from space
The field activation supported TV advertising, PR and social media coverage, creating a fully integrated campaign that amplified Walkers’ quality credentials
We told a story of craft, care and sustainability, connecting product, provenance and national pride in one bold visual statement
