Building a global platform with local soul.
Turning Everyday Snacking into A Force For Smiles
Walkers joined a national movement partnering with Comic Relief to launch the Walkers Smile Fund for Red Nose Day.
We banned the “f” word - I’m fine - flipping a throwaway phrase into a powerful statement.
Purpose, partnership, and platform worked as one - from Comic Relief and Ruby Wax, to influencers and TV. Every channel carried the same message.
A single idea - banning “I’m fine” - built a bigger story over time, keeping Walkers front and centre in a national dialogue about how humour can heal.
