Building a global platform with local soul.
Launching Twinings on a new channel through modern wellness
Wellness is a huge Gen Z trend, and TikTok is a key channel for reaching them; it’s where they find new products and brands; perfect for Twinings to become more relevant and reach younger audience.
As well as product and occasion content, we also work with the flagship Twinings Store team to create regular stream of content giving further insight into the brand.
Modern wellness now runs through the brand’s DNA and features in Social, PR and advertising.
Social first content showcases craft, expertise and wellness moments providing reasons to try the brand and take it wider than the morning occasion.
