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Quaker – Fuelling The Future

Where healthy mornings meet Olympic ambition

01

Cultural relevance

Quaker, a Winter Olympics Team GB sponsor, connected Olympic ambition with everyday choices, showing young people that breakfast fuels success.

02

Originality

Pupils shared breakfast with Olympians, joined assemblies, and asked questions in interactive Q&As - an inspiring, unforgettable experience.

03

Unified Thinking

Schools led engagement, athletes inspired, and PR/social amplified the story nationwide — every element working seamlessly together.

04

NARRATIVE-LED

“Breakfast fuels ambition”: athletes shared their journeys, linking healthy habits to Olympic success in a way pupils could see and feel.

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Tangible Impact

Schools
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Team GB athletes
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National and consumer pieces of coverage achieved
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