Building a global platform with local soul.
Showing Canadians and Americans why Mr Kipling is Britain’s number one cake brand
We used relevant nano influencers and leaned into content formats that are trending on social channels.
British treats stand out from the crowd in Canada and America.
Content delivered on British, taste and occasion messaging.
Influencers delivered the messaging in the styles that are natural to them to ensure they landed well with their followers.
