From influencer buzz to international press, Walkers went giant
WHEN EMPTY SEATS SPOKE VOLUMES
Movember wanted to encourage people to take a stand on World Suicide Prevention Day by generating national awareness of men’s mental health issues and increase web traffic to learn how to spot the signs of someone who may be struggling.
We hijacked football culture on World Suicide Prevention Day – speaking directly to men.
Empty season-ticket seats became powerful billboards, with ‘Sport the Signs’ messaging and QR codes linking to help.
From the stadium stunt to MailOnline news push notification – comms were joined-up and deeply human.
The campaign extended Movember’s mission to change the face of men’s health across more than just one month.
