Building a global platform with local soul.
How Car Technicians Became Drivers of Change
We tapped into a truth - men find ‘car admin’ easier than opening up about their health - and used it to drive awareness the UK government's first ever Men’s Health Strategy.
We joined Movember and Green Flag in a unique partnership to ‘get men’s health back on the road’ and spark conversations about men’s wellbeing.
Movember, Green Flag, and the UK Government came together through strategy, creativity, and real-world action to reach men where they are - on the road.
Technicians handed out QR-coded leaflets directing drivers to the Government’s Men’s Health survey, turning everyday interactions into moments that mattered.
