Building a global platform with local soul.
Showing how smarter driving can reduce risk and help drivers save on insurance
We tapped into interest in smarter, safer driving to help MoneySuperMarket reinforce its expertise and help drivers save on insurance.
We created Mind Drive, the UK's first car controlled by the human mind using EEG technology. By combining emerging tech with a compelling stunt, we created a story that captured attention .
Our objective to improve MoneySuperMarket’s organic ranking for "car insurance" united creative, PR and SEO, generating high-authority coverage that supported search performance.
We told a story about the future of driving and the power of the human mind. With Carol Vorderman behind the wheel, Mind Drive transformed a technical SEO challenge into a national story.
