Building a global platform with local soul.
Encouraging Britain to put Marmite back where it belongs
Tapping into the UK’s passion for supporting good causes, "End Marmite Neglect" gave loyal fans a public platform to champion a brand they love.
Inspired by cause-led campaigns, we treated neglected jars of Marmite like pets in need of rescue, brought to life through an RSPCA-style TVC.
"End Marmite Neglect", united ATL advertising, PR, social, digital and experiential activity. From donations to fan pledges, every element worked together to support the same cause.
We built a narrative around the idea that Marmite was being unfairly neglected by Britain's households. Giving fans a starring role, we encouraged extraordinary acts of devotion to put Marmite back on kitchen tables.
