Building a global platform with local soul.
Helping fans travelling to Milano- Cortina start their journey faster, easier and a little more affordably.
We connected Heathrow Express to one of the world’s biggest winter sporting moments, giving the brand a timely role in a conversation already capturing national attention.
Rather than simply announcing a discount, we reframed it as a smart, supportive gesture for fans heading to Milano-Cortina - making the offer feel culturally relevant and genuinely newsworthy.
The campaign brought together a compelling discount, a clear audience hook and Heathrow Express’ comfort and convenience credentials to tell one joined-up story from offer to experience.
It positioned Heathrow Express as the smooth, stress-free start to a once-in-a-lifetime sporting trip - helping fans feel the journey has begun before they even reach the terminal.
