Building a global platform with local soul.
Headline-grabbing viral content that captured the attention of the nation
While it had been written about negatively, we knew that Greggs had a loyal following we could tap into. We found the right moments and stories and inserted the brand into them in a culturally relevant way.
We were one of the first to spot that great social content could deliver media coverage and by hooking into cultural moments with thumb-stopping content, we could deliver huge talkable moments for the brand.
Everything we did had a down to earth and irreverent tone that was right for the brand and the nation.
We took the brand on a journey from smart, witty reactive content that drove fame, to creative product content to drive sales, which culminated in Greggs becoming a cultural icon through the insight-led launch of Vegan Sausage Roll.
