Building a global platform with local soul.
GINSTERS ENTERS THE ONLINE CONVERSATION
We tapped into an online conversation about people pairing odd condiments with their sausage roll.
We took to Ginsters social platforms in the lead up to National Sausage Roll Day, to ask our followers how they eat their sausage rolls and what they eat them with.
Social and PR worked hand in hand, with engagement on Ginsters’ social fueling a wider news story. This was strengthened with supporting research, allowing the conversation to move seamlessly from online interaction to earned media coverage.
The campaign celebrated the public’s love of putting their own twist on a classic. By spotlighting the most unexpected combinations, we created a story that was both relatable and debate-worthy, encouraging audiences to join the conversation.
