Building a global platform with local soul.
Leveraging the World Cup heatwave
It was the hottest World Cup on record in England, but that wasn’t going to stop fans turning out to support the lads.
giffgaff is a telcom brand that believes in connecting people and playing fair. So we rocked up to the biggest fan zones in the UK with huge cooling tanks to keep fans from overheating as they watched the match.
We shot content for PR and social, and invited influencers down to attend, ensuring it had the potential to travel far and wide.
Everyone was talking about the heat, so we were able to create a great storytelling opp for the brand turning ‘fan zones’ into ‘cool zones’.
