Building a global platform with local soul.
How giffgaff showed a better way to do mobile
giffgaff needed to prove it was truly on the side of customer - standing apart from competitors putting profits before people.
We hijacked the nation’s Friday night takeaway conversation - something universally loved - and inserted giffgaff right at the heart of it.
Turning the nation’s love of pizza into a cheeky campaign – we partnered with Deliveroo to fight mid contract price hikes with free dough.
From the Deliveroo collaboration and Instagram activation to paid inclusion and physical flyers — every channel delivered the same simple truth: giffgaff gives back.
The pizza giveaway became the latest chapter in giffgaff’s ongoing story of doing good differently — proving that small, tangible acts can speak louder than big promises.
