Building a global platform with local soul.
giffgaff Broadband Boss Academy provided insight and learning from three influencers with successful digital careers
Research revealed that over a third of UK adults would prefer to work online than in traditional employment but there were barriers such as confidence, training and access to good broadband.
We provided a unique opportunity to attend panel discussions and have one-to-one mentoring session with one of the three successful online careerists – DJ AG, Pieface and Lucy Bowes.
Our research provided a strong story foundation that gave giffgaff an authentic reason to talk about digital careers, which carried through into social content and the event itself.
The press release revealed the size of the opportunity and the barriers people faced. The event provided the opportunity for people to learn from broadband bosses that have a successful career. Social content then shared their tips to a wider audience.
