Building a global platform with local soul.
Turning travel moments into brand love
We tapped into “hun” culture and the rise of the ‘hunny- moon’ to position giffgaff as a badge of honour for fun, social travellers, grounding the campaign in a playful, highly relatable travel trend.
The Holidata Lounge transformed a busy station into a vibrant travel pitstop, blending entertainment and utility with prosecco, ball pits and roaming support to create a standout, shareable experience.
PR, social, influencer and experiential worked together, from teaser content and research to live activation and creator amplification, delivering one cohesive roaming- ready message.
The story built from trend insight to live experience, using phased media moments to position giffgaff as the go-to network for staying connected abroad.
