Building a global platform with local soul.
Making hidden overpayment impossible to ignore
We tapped into inattentional blindness – a real behavioural bias affecting how people overlook rising costs. By linking it to mobile overpayment, we grounded the campaign in a relatable, everyday truth that resonated with UK consumers.
We brought the insight to life with the world’s biggest Magic Eye installation, stopping people in their tracks. Backed by expert neuroscience, the idea made an invisible problem visible in a striking, memorable way.
Research, PR, OOH and expert commentary worked together seamlessly. Media outreach, spokesperson interviews and installation content all reinforced one clear message: consumers could be overpaying without realising it.
The campaign built from insight to action – starting with behavioural research, amplified by expert voices, and culminating in a public installation that encouraged people to quite literally “see” the issue differently.
