Building a global platform with local soul.
Celebrating connection, community and creativity
We transformed a broadband launch into a cultural celebration, fronted by Five and centred on a real member. The Switch-On Party felt authentic, local and rooted in community excitement.
A bold live event replaced a traditional announcement, turning going live into entertainment. The surprise moment created standout, earned-first impact.
PR, social, CRM and influencer activity worked together to amplify one joined-up idea, driving national and regional awareness.
A phased rollout built anticipation, culminating in a live launch moment that extended the story beyond a single event.
