Building a global platform with local soul.
Creating stand out in a sea of brand collaborations for a tasty reveal of BK x Doritos
Leant into the UK’s obsession with bold flavours and snack culture, engaging fans of both brands through social hints, we made Whopper Doritos launch part of cultural conversation.
We implemented an unexpected and sharable reveal stunt turning a product launch into headline-worthy event – a flaming billboard
From weeks of cryptic social teasers through to the dramatic reveal, every element of the campaign worked together to maximize earned impact, pooling both brands brand fan communities to do some of the hard work for us.
Built from the No Smoke Without Fire campaign platform, we created a story arc that started with intrigue, peaked with our jaw-dropping reveal and continued for weeks afterward.
