Building a global platform with local soul.
SPICING UP A BRITISH CLASSIC
How We Made Gravy The Nation’s Hottest Topic
We tapped into Britain’s obsession with gravy and the nation’s growing appetite for spice, proving even comfort food can have a bold side.
There could be no one better than Diversity star Perri Kiely to launch Bisto Peri-Peri Gravy. Showcasing that it’s not just for pouring over chicken, he dished out fiery gravy-loaded chips from a pop-up van in Trafalgar Square.
A research-led story, influencer collaboration, sampling activation and social-first content worked together to drive talkability nationwide.
We showed that Britain’s most traditional sauce could stay relevant by embracing flavour innovation and cultural trends.
