Building a global platform with local soul.
Helping teens and young adults navigate family divorce
We identified an overlooked issue: young people feel isolated and unsupported when their parents separate. With ‘National Divorce Day’ marking a peak moment for relationship breakdowns, there was a timely opportunity to spotlight the emotional impact on teens and young adults.
Split Happens, by amicable in partnership with Restored Lives, introduced a first-of-its-kind AI companion “Yuni”, a trained chatbot built on real stories and expert guidance to offer safe, empathetic support.
Research insights into young people’s experiences expert insight from thewithrapists and charity partner Restored Lives, meant we delivered a cohesive and credible narrative grounded in both data and real-life stories.
The campaign told a clear and compelling story: while divorce is common, the voices of young people are often unheard. Split Happens was positioned as a solution – a safe, anonymous space where young people can feel supported.
