Ey up lad. This February, Splendid has kicked off its first project with Bisto, the nation’s favourite gravy*, by launching its first-ever real-life ‘Gravy Boat’ restaurant to celebrate its partnership with iconic British duo, Wallace & Gromit.
Floating in the heart of Paddington, the Bisto ‘Gravy Boat’ is a bookable ‘eat, meet and greet’ experience open to the public. The canal boat takeover was devised by Splendid to celebrate the coming together of the two much-loved iconic British brands, whilst giving a nod to the famous final scene (a canal boat chase) from the Academy Award® nominated movie, “Vengeance Most Fowl”.
The experience opened to the British public on 19th February, for two days only with multiple sessions. The tickets were available via EventBrite, all of which sold out in days as fans of both brands jumped at the chance to bag a seat at the pop-up.
The ‘Gravy Boat’ restaurant is complete with a full gravy-inspired menu. From a Bisto-infused cocktail on entry to a mouth-watering roast dinner complete with cauliflower cheese (Gromit), gravy glazed veg (including turnips of course!) and all the trimmings, followed by a dessert with a mouth-watering Bisto sauce. “Cracking”.
Alongside this feast, guests get the chance to see sculptures of the characters in real life, from fan-favourites Wallace and Gromit to the silent and villainous Feathers McGraw. What’s more, sitting on display will be a replica of the sought-after blue diamond. But mirroring the film, the cunning criminal is at it once again as a dramatic display sees the diamond vanish from sight, leaving a turnip in its place.
Inspired by the movie, Bisto is also running an on-pack promotion across Bisto Gravy Granules, with the main on-pack open from the 30th of January until 16 April 2025, and the wrap up draw running until 16 July 2025. The promotion will give three lucky shoppers the chance to win the fantastic prize of a blue diamond, each worth approximately £1,500. To win the round, one-carat brilliant cut, blue lab-grown diamond, shoppers need to find one of three unique Feathers McGraw winning tickets hidden in promotional packs, and follow the instructions provided to claim their prize.
There is also collectable merch from iconic Feathers McGraw available to be won, including plush slippers to a two pack of stylish printed socks or an insulated water bottle with a lid that resembles Feathers’ brilliant chicken disguise (also known as a red rubber glove). There are even e-vouchers for delicious Bisto Roast Seasoning available.
This activity forms the first part of a partnership between Splendid and Bisto, with more exciting things in the pipeline.
*Source: Circana IRI All Outlets GB, Ambient Gravy, Ambient Gravy Dry, Value & Unit Sales for 52 w/e 25 Jan, 25
