This May, Splendid Communications has served up a bold new campaign for Australia’s most iconic spread, VEGEMITE, by unveiling a new coffee crossover in partnership with Australian café brand Farm Girl – the Flat Vegemite.

Debuting exclusively for London Coffee Festival, the Flat Vegemite is a limited-edition flat white with a cheeky twist. Smooth with a savoury kick, the creation brings together two of Australia’s most loved exports – the flat white and VEGEMITE – in one unexpected flavour-first serve.

The drink is being served across three Farm Girl locations – Notting Hill, Paddington, and South Kensington – for the duration of the festival. Developed by Farm Girl’s Co-Founder and Creative Director, Rose Hood, the coffee is already fuelling festival buzz with its flavour profile and unapologetically Aussie attitude.

Alec Samways, CEO at Splendid Communications commented: “A spoonful of Vegemite in your coffee, why not. It’s weird, it’s wonderful, and it’s got people queuing to try it. What next?”

Rose Hood, Creative Director & Co-Founder at Farm Girl who created the Flat Vegemite recipe, says “The Flat Vegemite is destined to be our new best seller, what a flavour sensation. We can’t wait for customers to level up their coffee game the Aussie way!” 

To keep the conversation brewing beyond the festival, VEGEMITE also released the recipe for fans to make at home – a double ristretto stirred with a teaspoon of VEGEMITE, topped with steamed milk and a whisper of foam. Optional: serve with hot buttered toast for dipping.

The campaign kicks off VEGEMITE’s new recipe series in the UK market – reimagining British and Australian classics with a savoury twist and proving VEGEMITE can go way beyond the breakfast table.

For more information please contact:

Sophie Becks at Splendid Communications:  020 7553 7300
sophiebecks@splendidcomms.com