PREP LIKE A PRO • TESCO

This week, The Splendid Tesco team hosted two exclusive media events with Tesco Executive Chef Jamie Robinson.

Jamie shared his top recipes, tips and hacks for prepping food like a pro this Christmas, building on Tesco research which showed that 60% of people want to spend less time in the kitchen this year come the big day.

The six delicious recipes included an inclusive gravy, crispy roast potatoes and a chocolate fondant pudding, which could all be frozen ahead of Christmas so hosts can spend more quality time with family and friends. Attendees were able to cook along with Jamie, then sit down to try their creations as part of a wider festive feast.

Post the event, the Splendid team has been reaching out to media with the recipe videos, photography and Jamie’s tips and hacks. Having already confirmed interest from key media off the back of the event, including journalists at the Mirror, Express and Telegraph, keep your eyes peeled for coverage going live soon!

RESULTS: 530,000 IMPRESSIONS

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HOW DO YOU EAT YOUR CRISPS? • WALKERS

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CHRISTMAS REPORT • TESCO