HALLOWEEN 2024 • WALKERS

Driving relevance for Walkers Giants as the ultimate shareable snack for grownups at Halloween, we brought the ‘Scarily Giant’ platform to life for a second year in a row by teaming up with Katherine Ryan to make her Halloween costume. Fresh from the success of her Giant Wotsit look in 2023, this year we created a ‘Scarily Giant Monster Munch’ outfit.

The pictures of Katherine Ryan’s iconic look made headlines across The Express, The Mirror and The Sun, as well as making best-dressed round ups in the Metro, Mail Online, Stylist to name a few. Her post and behind the scenes stories also garnered hundreds of thousands of comments and likes from fans, including celebrities like Paloma Faith and Gizzie Erskine.

At the same time, we also re-launched the iconic inflatable Halloween ‘snackstumes’ for people to buy, following a year of consumer requests to bring them back.

Overall, the campaign delivered 559K social impressions, 1bn OTS an estimated total reach of 3.2 million across the campaign.