DONNA ADI MURAL • LAYBUY

This week we helped our client, responsible Buy Now, Pay Later brand Laybuy launch a shiny new app experience that gives shoppers access to hundreds of big name brands.

To launch, we installed an incredible head-turning street art mural in Manchester designed by digital artist Donna Adi. Alongside nods to the products that people can now buy through the Laybuy app, the mural features a scannable QR code, allowing people to enter a competition to win their share of £10,000 to spend on the Laybuy app.

TV-illusionist Ryan Tricks was on hand to surprise unsuspecting passersby at the mural with some jaw-dropping tricks; including producing a fresh pair of Nike Airforce 1s out of thin air and transforming a receipt into a Laybuy voucher. Check out the video here and if you’re feeling lucky, you can still enter the competition until Sunday 19th September.

A huge PR success story in the making, bags of coverage has been landing in the likes of The Sun, Mirror Online, Express Online and I Love Manchester - with 1.29 million estimated reach and 147 pieces of coverage.