COP26 PLANT CHEF BURGERS • TESCO

Ahead of COP26, we worked with TV presenter and Celebrity MasterChef winner Angellica Bell surprising people with Tesco Plant Chef burgers to encourage little swaps that can help the planet.

The activation followed research by the supermarket revealing that despite 37% of the nation wanting to do more to help the planet, two thirds (66%) of UK adults aren’t aware of the environmental impact of eating meat.

The team have landed a delicious 170+ pieces of coverage across the likes of Express Online, Mirror Online, The Sun Online, The Independent and countless more, in addition to a huge 19.9% engagement rate on social.